NEWS PROVIDED BY
Melanin Moms Media
Feb 10, 2021, 08:40 ET
DALLAS, Feb. 10, 2021 /PRNewswire/
— As we walk into Black History
Month spotlighting the
historians who've opened doors in
the past, it's important to
recognize the leaders who are
blazing trails to create
opportunities today. On the rst day
of Black History Month, LaToyia
Dennis, author, national mom
advocate, experienced marketer, and
social inuencer, launched
Melanin Moms Media, a national
digital advertising and marketing
rm specializing in
connecting women of color to
national brands.
The purpose of Melanin Moms Media
is to connect brands, activations,
and events
to provide income to mom bloggers
and influencers of diverse racial
backgrounds and to
connect brands to their target
audiences. Statistics show that
women in general face gender
discrimination. However, moms of
color face a triple jeopardy as
they are subject to lower
economic opportunities due to race,
gender, and motherhood.
These grim statistics have been
exacerbated even more with the
global COVID-19 pandemic, with
current reports showing that women,
especially women of color –
specifically Black women, have been
adversely impacted most with
layoffs, furloughs, stalling
careers, and financial jeopardy. A
recent Catalyst study revealed that
while women of color are predicted
to be the majority of all women in
the United States by 2060, they
only make up 5% of executive and
senior-level positions. Seeing the
current economic outlook and lack
of resources for minority women,
LaToyia Dennis was
inspired to create this network to
provide income and opportunities
for this often-overlooked
pool of talent.
“Since joining the mom influencer
community four years ago, I have
met many amazing moms
of color with stellar content that
are still passed over for
campaigns,” said Dennis, founder of
Melanin Moms Media. “With my
experience in advertising sales,
sponsorship activation, event
LaToyia Dennis, founder of Melanin
Moms Media
production, and brand engagement, I
decided the time was right to start
a company that
pulled my experience, expertise,
and passion together to help moms
of color influence the
world. My mission is to help moms
live a life of purpose, fully
engaged, and financially free.”
While Melanin Moms Media is a newly
established company, LaToyia Dennis
is an expert in
brand activations and engagements,
having managed numerous corporate
and celebrity
partnerships. She has vast
experience engaging influencers,
primarily moms, for brands as part
of their sponsorship deliverables
and activation. She also
incorporated this model during her
Motivated Mom Tours and Retreats,
where she hired dozens of
influencers and bloggers of
color to produce content to reach
diverse audiences.
“LaToyia recommended me for a dream
paid collaboration, where I was
featured as a storyteller
on a topic that is dear to my heart
and on a platform that gave me
notoriety and credibility,”
said Elayna Fernandez, The Positive
Mom, award-winning storyteller and
digital marketing
strategist. “LaToyia also hired me
as a speaker for her Motivated Mom
Tour, where I experienced
her dedication, professionalism,
and passion to help mom
entrepreneurs. I am grateful to
LaToyia for all the wonderful
opportunities she has provided for
me.”
Melanin Moms Media is free to
register and open to mom
influencers, bloggers, and service
providers worldwide. Women control
between $5 – $15 trillion in
worldwide spending and are
responsible for 85% of all consumer
purchases. “There are an estimated
85 million mothers in America,
and we are creating an opportunity
for brands to partner with moms of
color to
influence the world,” said Dennis.
“Melanin Moms Media is holding a
space for brands to
partner with us to create and
implement quality campaigns,
captivating digital content, event
activation, and brand engagement
using moms of color influencers to
reach moms of color
consumers.”
Media Contact:
Kayla Tucker Adams
290972@email4pr.com
214-403-9852
SOURCE Melanin Moms Media
